WePlay Creates a New Chapter in Latin American Social Entertainment,《The Little Prince》Valentine's Day Campaign Ignites Young Market
SINGAPORE, Feb. 13, 2026 (GLOBE NEWSWIRE) -- WePlay announced the official launch of a Valentine's Day themed collaboration with the classic French literary work The Little Prince in the Latin American Spanish-speaking market. The campaign, running from February 7 to February 14, focuses on "romantic expression," "emotional engagement," and "social ritual significance," delivering a brand-new festive social experience for local young users.
Romantic Expression in Latin American Culture
In Latin American culture, Valentine's Day is not merely a holiday between couples, but rather a public, passionate, and ritualistic form of emotional expression. The Little Prince, with its narrative about love, companionship, and loss, enjoys a broad readership across the Spanish-speaking world.
In 2026, The Little Prince marks its 80th anniversary of publication in France. WePlay seizes this milestone to merge classic literary narrative with contemporary digital social scenarios, offering Latin American young users an entirely new approach to "online romantic expression."
About WePlay
WePlay is a global next-generation social entertainment platform under WEJOY PTE. LTD., headquartered in Singapore. The platform integrates gaming, voice interaction, party entertainment, and various other functions, with the mission to "Bring joy and friends to young people around the world," committed to "Bring people together through games, lead the trend of global online social entertainment." WePlay has become the preferred social entertainment app for global young users through its innovative gameplay, immersive social experiences, and warm community culture. The platform consistently adheres to a product philosophy of "quality first, innovation-driven, cultural depth," collaborating with globally renowned IPs to deliver interactive experiences that are both entertainingly valuable and culturally meaningful.
About WEJOY PTE. LTD.
WEJOY PTE. LTD. is an internet company based in Singapore, founded on October 23, 2020. As a company with a global vision and innovative spirit, we are dedicated to expanding in the social and gaming business sectors worldwide. We focus on the development and operation of social board games and casual games, with a particular emphasis on creating innovative and engaging gaming experiences that connect people around the world. Currently, we are actively expanding into international markets, and in the future, we aim to make a significant impact on the global stage.
Media Contact
Company Name: WEJOY PTE. LTD.
Contact Person: Bryant
Email: bryant@wejoysg.com
WePlay Official Website: https://weplayapp.com/
WeJoy Official Website: https://wejoyhub.com/
Photos accompanying this announcement are available at
https://www.globenewswire.com/NewsRoom/AttachmentNg/46d1f938-0fd9-436c-a5df-b1418e170165
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WePlay Creates a New Chapter in Latin American,《The Little Prince》Valentine's Day Campaign Ignites Young Market
WePlay Creates a New Chapter in Latin American Social Entertainment, 《The Little Prince》Valentine's Day Campaign Ignites Young Market
WePlay Creates a New Chapter in Latin American Social Entertainment, 《The Little Prince》Valentine's Day Campaign Ignites Young Market
WePlay Creates a New Chapter in Latin American Social Entertainment, 《The Little Prince》Valentine's Day Campaign Ignites Young Market
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