Broadstreet Infamous lands product placement in We Could Be Heroes

Broadstreet Infamous Whiskey will appear in the upcoming film We Could Be Heroes, starring Ron Perlman and Peter Facinelli. The placement gives the Georgia bourbon brand another pop-culture platform as the movie targets festivals, theatrical release and streaming distribution.

Why it matters: - The placement puts Broadstreet Infamous in front of a wider film audience as the brand expands beyond spirits into entertainment. - We Could Be Heroes is being positioned for domestic and international distribution, which could extend the brand’s visibility across festivals, theaters and streaming. - The project links bourbon, gaming, music and film in one release, giving Broadstreet Infamous a cross-category marketing moment.

What happened: - Broadstreet Infamous, a Georgia-based, Proof Awards-winning bourbon brand, will be featured in the forthcoming film We Could Be Heroes. - The film stars Ron Perlman and Peter Facinelli. - Broadstreet Infamous bourbons appear in multiple scenes, including a bar scene featuring Perlman. - The announcement says a behind-the-scenes photograph from production accompanies the release. - The film is directed by Mark Elias and Paul Emami.

The details: - We Could Be Heroes is an adventure story about a young gamer whose stolen console sends him into a lawless underground world. - The plot follows two unlikely heroes as they navigate mobsters, street gangs and escalating challenges. - Broadstreet Infamous CEO and master distiller Lorenze Tremonti said the placement marks a milestone for the company. - Tremonti said the brand was built to be something bigger than bourbon. - Matthew Kiichi Heafy, frontman of Trivium and a partner of Broadstreet Infamous, will appear in the film’s credits sequence. - Heafy said the project brings together bourbon, sports, music, gaming and film. - Broadstreet Infamous chairman Peter M. Allen said the company is a beverage and entertainment brand tied to culture and live events. - The company says its brand platform already includes professional sports, live entertainment, NASCAR, music and major hospitality and retail accounts.

Between the lines: - The placement looks designed to reach consumers through lifestyle and fandom, not just traditional spirits advertising. - The inclusion of a gamer-led story and a metal artist with gaming ties suggests the production is leaning into niche but highly engaged audiences. - The film’s distribution plan signals a long runway for exposure, especially if it reaches festivals and then streaming platforms.

What's next: - We Could Be Heroes is expected to move through festivals, with target markets including Los Angeles, Mexico City, Tokyo, Austin, Barcelona, Berlin, Hong Kong, Toronto and Venice. - The production anticipates a platform theatrical release after the festival circuit. - The film is slated to expand later into VOD, SVOD, AVOD, pay-per-view, airline distribution and streaming platforms. - Broadstreet Infamous is likely to use the placement to deepen its profile across entertainment and culture.

The bottom line: - Broadstreet Infamous is turning a whiskey placement into a broader brand statement: the company wants to show up wherever its audience already spends attention.